Crisis interrupts the normal flow of events and disturbs the status quo.

When something sounexpected and significant happens our instinct says to go to defense against it and then understand and manage it in order to restore back the normality.

With the corona though things are different. History has proven that crises like that are critical junctures that redefine and shape our normality.

In this cross road of the history we have a unique opportunity to shape the future of our businesses and become true high impact leaders that align their performance with greater societal goals.

Trapped at home by the coronavirus we can use the unique capacity of the human brain to envision the future and create it before it even exists.

We should use our imagination to seize new opportunities for growth.

This crisis will prove that authentic leadership enabled by innovation, creativity, collaboration and a lot of courage is the only way to mitigate challenges….even before they arise.